Advertising and Partner Disclosure
Estima.ca is an information platform for Canadian mortgage shoppers. We are not a lender, bank or mortgage brokerage and we do not approve mortgage applications. This page explains how commercial relationships work on Estima.ca.
How we may be compensated
Estima.ca may receive compensation from certain providers or commercial partners.
Compensation may include fixed advertising fees, sponsored campaigns, outbound clicks, qualified introductions, affiliate arrangements or technology services.
We use wording such as “may receive compensation” until monetization is active. Today, we do not claim to currently receive compensation from any specific provider.
Not every provider pays us
Not every provider displayed on Estima.ca compensates Estima.ca.
A provider does not need to pay Estima.ca to be included in an organic comparison when public and reliable information is available.
Compensation does not determine organic ordering
Compensation must not determine organic rate ordering.
Our comparison methodology is applied consistently across providers, whether or not a commercial relationship exists.
Sponsored placements are clearly labelled
Sponsored placements are visibly labelled as such and are not hidden inside tooltips, legal pages or expandable sections.
A commercial relationship does not constitute an endorsement or guarantee.
Product accuracy is your provider’s responsibility
Product information, availability and eligibility must be verified with the provider before you rely on it.
Providers remain responsible for ensuring that any information they submit to Estima.ca is accurate, lawful and authorized.
Editorial and design control
Estima.ca maintains final editorial and design control across the site, including guides, calculators and comparison tables.
A commercial relationship never requires Estima.ca to hide competing providers or to prevent users from comparing alternatives.
No financial advice
Estima.ca is not a lender, bank or mortgage brokerage and does not approve mortgage applications.
Content on Estima.ca is provided for information purposes only and is not financial, legal or tax advice. Please consult qualified professionals before making financial decisions.
Labels used on the site
When applicable, we identify commercial placements with these labels: